Google is one of the most popular, smart, active and well known search engines who gather the traffic in bulk everyday. Google consider the most reliable, quick process and best quality content search engine which do all the efforts to satisfy the user’s mind and requirements. It does not want the user has any bother about any thing, it browse the accurate, efficient and exact data. Google does not want its user to face any discomfort or irritation during access or fetch the information that is why it is a number 1 search engine in all. All the Companies want their websites on top and bulk of traffic on it for this expectation there is tough competition in digital market. The leading sites want to go further and beat another one by making all the efforts for that. Many SEO Companies help in optimizing the website and include all the term to fulfill the Google factors demand. There are some skilled and experienced experts who optimize the websites to check whether website follow the Google ranking factors or not.